Whether you know it or not, you have a brand. And it’s more than just a logo. The word ‘brand’ comes from the Norwegian word ‘brandr’ – to burn. It was used for the practice of branding livestock, literally burning them to identify who owned what. Then it became used to signify identity in the worldContinue reading “FAQ – What is your brand?”
Category Archives: Advice
FAQ – It never rains but it pours
As I’m writing this a few weeks before the magazine is published I can’t predict what the weather will be when you read it. Although as it’s summer time… It’ll probably be raining. Summer is often the busiest time for decorators with everyone asking for exterior quotes, frequently with the phrase ‘can you start nextContinue reading “FAQ – It never rains but it pours”
One can at a time
As the global emphasis on the need to protect the planet shows no signs of letting up, it’s clear that all businesses need to take steps to become as sustainable as possible, and those in the decorating industry should be no exception… The sense of urgency about the need to protect the planet for generationsContinue reading “One can at a time”
Create a solid digital marketing strategy for your business
Ever since the ‘dot-com’ revolution began in the 1990s it’s been increasingly important to have a strong online presence, accelerated by the Covid-19 crisis 2021 will reinforce this trend even further… Companies have never cared more about their brand and communications than they do now. With social media, it’s critical to carve out your ownContinue reading “Create a solid digital marketing strategy for your business”
FAQ – The benefits of being an expert
Becoming an expert has benefits for you, for your business and for your customers. Become an expert in the kind of work you want to do and you will be happier. You will probably be able to charge more. Your customers will be happy. Everybody wins! Here are some of the benefits of becoming anContinue reading “FAQ – The benefits of being an expert”
FAQ – 7 Strategies to get more work in 2021
So, 2021 hasn’t exactly been a flying start… It’s been a real struggle for many of us, professionally and personally. We’ve had to be resilient, understanding, flexible and steadfast. It’s incredibly hard to plan when there’s so much uncertainty, but that means it’s even more important to put strategies in place to make sure we’veContinue reading “FAQ – 7 Strategies to get more work in 2021”
New legislation creates opportunity for Decorators
This year, changes to legislation means that landlords in particular may be on the lookout for effective solutions to help prevent the growth of mould. Crown Paints explains how decorators can play their part by recommending the right products for the right space. Mould matters more than ever Every winter, there is greater potential for mouldContinue reading “New legislation creates opportunity for Decorators”
FAQ – Are you planning to fail?
Not having any clear goals is like getting in your vehicle and just driving… Hoping you’ll end up somewhere you want to be. Most of us now put our destination in the satnav, so why not do that with other areas of our lives? There will always be unexpected challenges ahead, but having a Plan B,Continue reading “FAQ – Are you planning to fail?”
FAQ – Storytelling for decorators
As humans, we’re drawn in by stories. Since ancient times they’ve helped us connect to each other and make sense of the world around us – from oral storytelling around the campfire, to classic novels, to films and the latest Netflix series. But what’s this got to do with you and your decorating business? We tendContinue reading “FAQ – Storytelling for decorators”
FAQ – Riding the Economic Storm
It’s a difficult time for everyone right now, and the decorating industry is no different. Economic experts and even the government are talking about the coming recession being the deepest for many decades. It’ll be economically stormy for a while now, and we all need to have strategies and take practical steps to make sureContinue reading “FAQ – Riding the Economic Storm”