After 12 months in the UK market, Fleetwood Pro-Clean® Non-Reflective Matt has firmly established itself as one of the standout products in the professional decorating sector. Designed specifically for ceilings, uneven plaster and critical lighting conditions, it has quickly become a trusted choice for decorators looking for a cleaner, flatter and more forgiving finish.
At a time when customers are demanding higher standards on new builds, refurbishments and period properties alike, ceiling finishes have never been more important. Natural light, spotlights and large open spaces can expose every imperfection, especially when standard matt paints leave behind flashing, roller marks or uneven sheen. Pro-Clean Non-Reflective Matt has been developed to solve exactly that problem.
With only 1% sheen, it delivers a true dead-flat finish that helps eliminate flashing and visual imperfections, making it ideal for ceilings and areas with uneven plaster. It is particularly effective in rooms with critical lighting, where light hits the surface at sharp angles and can highlight defects in the finish.
One of the reasons the product has performed so strongly in the UK trade is its opacity and whiteness. Decorators have consistently commented on the brightness of the white and the ability to achieve a strong, clean finish with excellent coverage. Compared with many competitor brands, Pro-Clean Non-Reflective Matt offers a noticeably whiter finish, giving ceilings a fresher, sharper and more premium look.
As the product is breathable and suitable for use on lime plaster, it makes an excellent choice for period buildings and renovation projects where moisture permeability is important. The supporting product information highlights its water permeable properties and suitability for older buildings, as well as its ability to go straight onto lime plaster.
Durability is another major advantage. While many ultra-flat paints can be delicate, Pro-Clean Non-Reflective Matt carries a Class 1 scrub rating, giving decorators added confidence in performance and longevity.
The product also supports the needs of specifiers and commercial projects, with strong environmental and performance credentials including LEED, NBS, NBS Chorus, low VOC and A+ indoor air emissions references shown in the UK marketing material.
For Fleetwood, Pro-Clean Non-Reflective Matt is more than just a ceiling paint. It is a problem-solving trade product: ultra-flat, bright white, breathable, durable and designed to make difficult surfaces look their best. After a successful first year in the UK, it is proving to be a superb addition to the professional decorator’s toolkit.
