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FAQ – What is your brand?

    Whether you know it or not, you have a brand.  And it’s more than just a logo. The word ‘brand’ comes from the Norwegian word ‘brandr’ – to burn. It was used for the practice of… 

    FAQ – It never rains but it pours

      As I’m writing this a few weeks before the magazine is published I can’t predict what the weather will be when you read it. Although as it’s summer time… It’ll probably be raining. Summer is… 

      FAQ – The benefits of being an expert

        Becoming an expert has benefits for you, for your business and for your customers. Become an expert in the kind of work you want to do and you will be happier. You will probably be… 

        FAQ – 7 Strategies to get more work in 2021

          So, 2021 hasn’t exactly been a flying start… It’s been a real struggle for many of us, professionally and personally. We’ve had to be resilient, understanding, flexible and steadfast. It’s incredibly hard to plan when… 

          FAQ – Are you planning to fail?

            Not having any clear goals is like getting in your vehicle and just driving… Hoping you’ll end up somewhere you want to be. Most of us now put our destination in the satnav, so why… 

            FAQ – Storytelling for decorators

              As humans, we’re drawn in by stories. Since ancient times they’ve helped us connect to each other and make sense of the world around us – from oral storytelling around the campfire, to classic novels,… 

              FAQ – Riding the Economic Storm

                It’s a difficult time for everyone right now, and the decorating industry is no different. Economic experts and even the government are talking about the coming recession being the deepest for many decades. It’ll be…