Fleetwood Paints has built a strong reputation among professional decorators and merchants. Developed for the demands of trade professionals, Fleetwood’s primer range has become widely used across Ireland in both trade and retail channels. The products are trusted solutions for difficult surfaces, stain blocking and adhesion problems across renovation, restoration and new build projects.
The range has recently been refreshed with updated packaging and clearer on-pack guidance to help quickly identify the right primer for the job, while retaining the same high-performance formulations that professionals already rely on.
The ultimate all-rounder
At the heart of the range is Fleetwood Bloxx-It, a premium oil-based primer, sealer, stain killer and undercoat designed to handle the toughest preparation challenges. Bloxx-It sticks to virtually any surface without sanding, making it particularly useful for refurbishment projects where time is limited and surfaces are varied.
The oil-based formulation provides excellent coverage and exceptional opacity, effectively concealing difficult stains such as nicotine, smoke and water marks while creating a reliable base for topcoats. It is also widely used for sealing tannin bleed on resin-rich timbers such as cedar and redwood.
Its versatility has made Bloxx-It one of the most widely used primers in Irish decorating, particularly on renovation work where a single product must tackle multiple substrates.
Maximum blocking power
Where extreme stain blocking is required, shellac-based Terminator is designed to deal with the most persistent surface issues. The formulation seals porous surfaces while preventing stains caused by smoke damage, fire damage, grease, rust, water marks, nicotine and wood knots from bleeding through topcoats.
One of Terminator’s key advantages is its ability to bond to glossy or highly polished surfaces without sanding, including melamine and varnished wood. This makes it particularly useful for interior renovation work, furniture refinishing and repainting cabinetry.
The modern adhesion primer
Completing the range is Pure Grip, a water-based adhesion primer designed for decorators who want powerful bonding performance with low odour and fast drying.
Despite being water-based, the product delivers exceptional adhesion to a wide range of challenging surfaces including PVC doors and window frames, ceramic tiles, wood panelling, metal, and furniture. Pure Grip acts as a powerful bond coat primer, allowing paint to adhere to surfaces where conventional primers often struggle.
