In a competitive market, delivering the perfect finish is everything. While choosing the right products and applicators are obvious contributors to success, taking advantage of the support available from paint manufacturers can also help to make a real difference. Read on, as we chat with Richard Palmer, Valspar Trade’s Head of Trade about how ‘on the ground’ support can help decorators shine…
Why do you think manufacturer support matters so much in today’s decorating industry?
We all know that decorating is a truly skilled profession. That said, even the most experienced painters can sometimes face new materials, challenging substrates or client demands that push them outside of the comfort zone. Having reliable support from a paint manufacturer provides peace of mind knowing that expert help is only a phone call away. It’s about being able to get clear guidance when it’s needed most, rather than spending (and potentially wasting) time on trial and error.
What kind of support are painters and decorators looking for from manufacturers?
While the product itself is obviously key, it’s not the only thing that counts. Increasingly, decorators want a relationship with a paint brand that goes beyond just supplying cans of paint. Practical, real-world advice can be invaluable, whether that’s guidance on the right prep work for tricky substrates, product recommendations, colour advice, help with calculating paint quantities or on-site problem solving.
Does that kind of partnership really make a difference on the job?
Definitely! It may not be needed but knowing that support is accessible serves as a bit of a safety net, helping decorators to deliver a better finish for the client. After all, no two jobs are the same, meaning the challenges that come with them can’t always be solved with a one-size-fits-all approach.
There’s also a personal side to it too, which can often be underestimated. Decorating can be a lonely profession, particularly if you’re a one-man band. That’s why it’s good to know that if you hit a snag, from unexpected surface challenges to adhesion issues, you don’t need to face it alone.
How do you see manufacturer-decorator relationships evolving?
It’s all about collaboration. Rather than it being a purely transactional relationship, we are all about sharing knowledge and expertise. It’s very much a two-way street. We as manufacturers gain insights from decorators who use our products on site day in, day out, while you can benefit from tailored industry advice.
What support do Valspar Trade offer for painters and decorators?
Our network of local Trade Sales Specialists (TSSs) provide hands-on, personalised support to decorators across the country, whether it’s a quick phone call or a site visit. Our TSSs are more than just a helpline – they’re a familiar, friendly face who genuinely understands the trade. With regular check-ins, a direct line via phone or email and a commitment to building strong relationships, your local TSS can become a trusted partner in your business.
www.valspartrade.co.uk
