Choose a durable paint to get the job done

Now more than ever, clients want durable solutions and flawless finishes that match their taste and budget. That’s why durable paints that last the test of time are the smart choice on jobs of all sizes. In this article, Matt Gray, Skills Development Consultant for Dulux Academy, explores how great value coatings can help you meet client expectations, save time, and futureproof your work.

While achieving a flawless finish at the end of the job is essential, clients are just as concerned about how that surface will look in a few months, or even years, down the line. Scuff marks from children, pets, furniture, and more can all impact the final finish of your hard work, and high-traffic areas like hallways, kitchens, and living rooms are particularly at risk of this damage. That’s where durable, scrubbable matt paints that are specially formulated to resist stains can help.

Whilst some paints do include stain resistance, marks can still appear which is why durable wall coatings that allow surfaces to be scrubbed without compromising on the finish are ideal. For you, that means fewer call-backs and better chances of referrals, and for clients it ensures they have a wall that stays looking fresher for longer.

Today’s water-based formulations offer the same toughness and finish quality that used to be associated with solvent-based options – all without the lingering smell. Water-based paints also dry quickly, meaning less downtime between coats. This ensures rooms are usable much quicker, ideal for clients who are still living in the space.

What’s more, with lower Volatile Organic Compound (VOC) content, water-based paints are better for you and your clients. They release fewer harmful fumes and reduce the impact on indoor air quality during and after application. This also means there is no need for lengthy ventilation, which means clients can get back to using the room faster.

Clients often have very specific colour ideas, so it is vital that decorators can select a product that delivers the right aesthetic while staying within budget. That’s why paints like Armstead Trade Durable Matt that can be tinted into over 10,000 colours are crucial. Tintable paints allow decorators to meet any brief – from bold feature walls to subtle neutral backdrops, using any shade including a colour match to the client’s favourite designer brand.

At the end of the day, you need a paint you can trust to get the job done. Great value, durable, tintable paints, such as Armstead Trade Durable Matt, tick all those boxes and more.