Crown Trade: Colour Insights 2025

Developed by Crown’s team of colour experts, the new palettes titles
Co, Choreography, Disrupt, G-local, and Faraway are inspired by global trends and offer a practical toolkit for understanding how colours work together: 

  • Co – A light and breezy palette that fosters productivity and relaxation. 
  • Choreography – Organic cocooning colours that evolve to the individual. 
  • Disrupt – A bold mix of of shades that provokes interaction and emotion. 
  • G-local – A neutral base with subtle green and orange accents, merging tradition with modernity. 
  • Faraway – Iridescent and dynamic that enables individual expression. 

The ambition is to empower decorators to engage with customers at the colour selection stage and help them enhance the service they provide, and increase customer loyalty and word-of-mouth recommendations.

Jemma Saunders, Colour Specialist at Crown Paints said, “Colour is so much more than a decorative tool. It shapes how we feel, work and interact within spaces. This year’s Colour Insights palettes are reflective of a world that’s constantly evolving, in which decorators need a framework to deliver creative, meaningful designs for their customers.  

“To create this collection, we looked at everything from environmental changes to digital advancements, and how people interact with spaces. It’s the result of months of collaboration, pulling inspiration from a wide range of sources and perspectives. 

“We’re very proud of the collection and can’t wait to see how decorators use our insights to bring their customers’ visions to life.”

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