Dulux is asking decorators to embrace yellow and infuse a sense of optimism, pride and imagination into their projects. As a guiding light to introduce these bold, positive shades to clients, the paint manufacturer has announced True Joy™ as its Colour of the Year for 2025, which is complemented by three versatile ColourFutures™ palettes.
Over the last two decades, the Dulux Colour of the Year has been chosen through extensive trend research by Dulux colour experts and international design professionals. The 2025 selection, True Joy™, is a bright and positive yellow that reflects people’s desire to break free, reset, and create something new and exciting.
As well as embracing True Joy™, Dulux has created a Decorator Guide which includes mood boards that can be used to help clients to leap out of their comfort zone – and feel confident in doing so.
Dulux is also proud of its ongoing efforts to produce durable solutions in a more sustainable manner. By focusing on reducing carbon emissions and increasing the circular use of materials, Dulux ensures that products like True Joy™ not only enhance spaces aesthetically but also contribute to a greener future. Using up to 70% recycled content in packaging and developing paints with lower VOC content, Dulux is dedicated to helping professionals create beautiful, sustainable environments.
Bold Colour Story
Inspired by the thrill of adventure, these bold colours bring spontaneity and energy to any space. Bright blues and oranges contrast beautifully with yellow, making them ideal for education and office environments where inspiration and creativity are key. In the home, they are perfect for home offices or children’s play areas.
Human Colour Story
These shades are inspired by raw materials used in handmade processes, including wood and clay. These colours make people feel grounded and connected and can be used for both building interiors and exteriors alike. They add a touch of authenticity and warmth that is perfect for living spaces, as well as education and healthcare settings.
Proud Colour Story
Drawing inspiration from diverse cultures around the world, these deep, rich and earthy browns and greens celebrate the rich heritages that make us unique. Ideal for the hospitality and residential sectors, its deep blues and browns are perfect for creating a welcoming atmosphere throughout the home where everyone feels rooted.
To support decorators further, Dulux Academy offers courses on the use of colour. Decorators can find details of upcoming events and register via the Dulux Academy website at https://academy.duluxtradepaintexpert.co.uk/
