Dulux Trade – Colour of the Year 2024

Dulux has announced its Colour of the Year for 2024, Sweet Embrace™. The colour is a delicate, optimistic and modern tone that is understated and comforting and brings a sense of stability and softness to a space. To help decorators provide their customers with colour inspiration, Dulux is also launching three easy-to-use, versatile colour palettes that complement Sweet Embrace™.

For 21 years, the Dulux Colour of the Year has been decided based on extensive trends research conducted by Dulux colour experts and international design professionals. Dulux’s Colour of the Year for 2024 reflects people’s need for simplicity, meaning and a sense of belonging. The colour can be used on its own or alongside the tones in the three supporting Dulux Colour Futures™ palettes.

Professionals can also use the Dulux Visualizer App to show their customers what each Dulux Colour Futures™ tone will look like in their space using augmented reality.

Warm palette for comforting spaces – a compilation of global earth tones that can be used to create spaces for occupants to feel snug and find comfort. These tones are ideal for bedroom, living, kitchen and dining spaces as they feel familiar and embracing.

A Calm palette for quiet spaces – fluid greens and blues have a naturally clarifying effect and bring a feeling of serenity. They are perfect for bathrooms and home offices to help people relax and relieve stress.

An Uplifting palette to create friendly spaces – a mix of modern yellows with soft lilacs, this palette has a positive, uplifting mood. This palette can bring a sense of joy to those entering a property, encourage a ‘get up and go’ attitude in the bathroom or dressing areas.

To support decorators further, Dulux Academy offers courses on the use of colour. Decorators can find details of upcoming events and register via the Dulux Academy website at https://academy.duluxtradepaintexpert.co.uk/