Performance AND Sustainability

To ensure it offers the best products, Dulux Trade has reformulated the Diamond Matt range in line with user feedback, to deliver a durable easy to work product compliant with green building accreditations.

For professional decorators, offering a high-quality finish is a top priority. Designed for high traffic areas, the new Dulux Trade Diamond Matt formula will help extend maintenance cycles further with walls that stay looking newer and cleaner for longer

The range has led the way in durability. Compliant with BS EN ISO 11998 Class 1 and BS 7719 Class C, it can withstand 10,000 scrubs (equivalent to five hours non-stop scrubbing). Diamond Matt can therefore be repeatedly cleaned, ensuring that unwanted stains can be removed by clients without damaging the paint film, so the professional finish lasts even longer.

Diamond Matt also delivers great opacity, and is now available in 150 additional extra deep colours, providing decorators with reassurance that they can achieve strong aesthetics that will last the test of time.

Tested & Approved

Dulux Trade Diamond Matt has undergone rigorous testing, as part of the Tested & Approved product testing process, to ensure that it lives up to decorators’ expectations and genuinely delivers on the benefits promised.

Hannah Beeke, R&D Team Leader at AkzoNobel explains, “Our Tested & Approved process works closely with experienced professionals, their opinions help to ensure we are delivering the highest quality products, and ultimately, the best results for the end user.

“Our expert decorators trialled the product, their feedback was used to make further improvements to the formula, then we took the range into field trials where it was tested under external conditions, enabling us to see how it will perform for our wider customer base.”

PDA Member Desmond Cass, of D.Cass & Son was part of the Tested & Approved process, “I was quite surprised by how much testing Dulux Trade does before it gets to the final product. We were are able to give our analysis of products quite easily, as we use them day in and day out throughout our working lives.

“It is so important these tests are carried out with professional decorators, especially ones that have been in the trade a long time, as you can’t get their knowledge anywhere else. It is a true test of the actual product.”


In a recent survey, 71% of professional decorators said their clients now regularly request sustainable paint options. Dulux Trade Diamond Matt is 99.9% VOC free, so it has a reduced impact on the overall carbon footprint of a project when compared with the previous formulation.

Innovative binder technology ensures that the water-based paint delivers quick drying times, helping professionals work quickly and efficiently. It forms a film even at very low temperatures, meaning that work can be completed quickly, and minimising disruption to the customer.

For added reassurance, Diamond Matt is also compliant with green building accreditations BREEAM, LEED and WELL.