Dulux Trade – Colour of the Year 2023

Dulux is celebrating two decades of Colour of the Year and has just launched its colour for 2023, Wild Wonder™, along with four complementary, versatile colour palettes that can be used to create stunning spaces across all sectors.

Wild Wonder, a soft gold with hints of green inspired by fresh seed pods and harvest grain, has an upbeat glow that connects us with nature, creating a sense of energy and positivity.

Beautiful forest hues that are inspired by the plant-filled habitats of gardens and woodlands

To support creating spaces around Wild Wonder™ and its colour palettes, Dulux Trade has launched a handy guide that is designed to help and inspire professional decorators and their customers, with inspirational mood boards.

Further advice videos can be found online for painters and decorators looking to create the perfect space for their customers, in any setting, using Wild Wonder™.

Upbeat tones of pinks and ochres capture the biodiversity of a wildflower field or grassland

“The colours chosen for this year’s palettes lend themselves to a wide range of settings and are a fantastic tool for appliers to identify complementary shades and create truly beautiful spaces. For example, the Raw palette offers an enriching sense of potential and creativity which is ideal for at home office spaces, and Flow instils feelings of fluidity and equilibrium which is perfect for bedrooms and living rooms as it enhances relaxation.”

Karen Wilkinson at Dulux

Warm neutrals and deeper seashore tones that bring a sense of fluidity and momentum

Akzonobel colour experts created the four complementary palettes around this shade to provide decorators with effective and flexible colour combinations, and support them when it comes to creating inspirational colour and design projects for their customers.

Professional painters and decorators can steer away from a white shade and design on-trend, relaxing, spaces that their customers will love.

Harvest shades that mimic nature’s raw materials

“Wild Wonder speaks to us in a language we instinctively understand, nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire colour palette is inspired by the rhythms of nature.”

Heleen van Gent of AkzoNobel’s Global Aesthetic Centre.