Following the launch of the new Dulux Heritage range in February, Dulux Creative Director Marianne Shillingford discusses the inspiration behind the colours and when decorators should recommend the premium paints to customers.
Dulux Heritage is a stunning collection of beautiful colours, inspired by significant periods of British decorating history, combined with contemporary and future design trends, to create a colour palette that’s both instantly modern and effortlessly timeless.
The Heritage colours have been extremely popular for many years, and with two new specially developed premium paints, they’re now the perfect choice for every high-end project.
Each shade of the Heritage colour range has been carefully curated by the expert colour team at Dulux, drawing on in-depth research by historical colour specialists spanning centuries of British decorating heritage, from Georgian greens to Victorian reds and sophisticated modern neutrals.
TV and film have always had a huge influence on interior design choices and shows like Bridgerton are inspiring a renewed love for lavish rich colours. Period dramas more often than not feature elegant and breathtaking interiors, which frequently inspire homeowners when redecorating their living spaces.
The regal reds and pinks we have been admiring on the popular Netflix show The Crown have inspired homeowners to fall in love with colours like Fitzrovia Red and Coral Pink. These are two classic shades that look just as good in modern homes as they do on the walls of the palace.
Homeowners who crave a bold, modern, dramatic style for their interior will be drawn to the sophisticated deep shades of the Heritage range. These luxurious colours have been positioned in two clear rows at the bottom of the colour guide to make it easy for customers to choose and decorators to create the stylish interiors their clients demand.
Heritage colours come in two stunning new formulations that are guaranteed to deliver an exceptional finish that feels as good as it looks:
• Dulux Heritage Velvet Matt is formulated with premium quality pigments that give an outstanding depth of colour combined with durability and an irresistible soft-to-touch finish
• Dulux Heritage Eggshell offers a sensationally smooth,
low-sheen, durable quick drying, finish for wood and metalwork
in the full Heritage colour range.
We focused on luxury at every stage of the design and application process to make sure Dulux Heritage really does deliver a world of difference, not only to homeowners but to professional decorators too.
Specially blended clays are a key part of the Heritage formula, making application of the Velvet Matt emulsion completely effortless – gliding onto walls and ceilings with excellent opacity. Similarly, Dulux Heritage Eggshell offers amazing flow and levelling across multiple surfaces.
Clients will benefit from a wonderful, silky smooth, soft-to-touch finish that is also highly practical because its durable and low-odour. Dulux Heritage Velvet Matt is washable and long-lasting, whilst Dulux Heritage Eggshell is quick drying and non-yellowing – paint qualities that have been formulated people who lead busy lives in modern properties.
If your client wants luxury, Dulux Heritage delivers – it’s that simple. Our most professional high quality finish to date, in a sophisticated range of colours.